Siemens Marketing Coordinator - Advanced in Milford, Ohio

Marketing Coordinator - Advanced

Locations:Milford, Ohio

Job Family: Marketing

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Job Description

Division: Digital Factory

Business Unit: Product Lifecycle Management-PLM

Requisition Number: 225660

Primary Location: United States-Ohio-Milford

Assignment Category: Full-time regular

Experience Level: Mid level

Education Required Level: Bachelor's Degree

Travel Required: 10%

Division Description:

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

For more information, please visit: http://www.siemens.com/businesses/us/en/digital-factory.htm

Job Description:

Job Description

A data-driven team member who provides marketing automation and

analytics expertise to the Solid Edge site team in the form of building

email and marketing automation in support of campaign activity;

connecting marketing automation forms and tracking with the Solid Edge

site; consultation, analysis, and creation of reports; and effectively

communicating analysis and results to the Solid Edge marketing team in

a waythat will drive enhanced business results.

Essential functions:

•Assemble reports to answer specific business questions using data from

a variety of sources - Salesforce, Eloqua, Omniture Lithium, AdWords,

Adobe Media Optimizer and others.

•Build and manage marketing assets and campaigns in the PL marketing

automation platform, Eloqua

•Measure and analyze effectiveness of marketing automation campaigns

•Assist with the maintenance of the marketing database

•Possess advanced knowledge of campaign set up and management, form

development and management, segment management, reporting, contact

management, lead scoring, app integration, CRM integration

(specifically Salesforce.com) and contact level security

•Collaborate with IT to help them understand the business requirements

that will determine the analysis and design of effective technical

solutions

•Work with the site developer to integrate Eloqua tracking and forms

•Drive marketing analytics habits and process for Solid Edge Marketing

team

Skills and abilities desired:

•Thorough knowledge of marketing automation principles and practices

•Expertise in the marketing automation platform, Eloqua

•Basic analytics capabilities familiar with different data collection

and measurement techniques

•Basic knowledge of HTML code

•Familiarity with Salesforce.com

•Strong project management skills and the ability to manage multiple

projects simultaneously

•Analytical and statistical skills

•Familiarity with agile / scrum development roles, processes and tools.

•Strong process orientation: able to analyze requests, determine scope,

research options, recommend a solution, execute and measure project

success

•Expertise in additional marketing platforms or functions is strongly

preferred (e.g. WordPress, Lithium) Demonstrated ability and desire to

work effectively under tight deadlines and successfully handle multiple

projects simultaneously

•Excellent communication skills, both written and verbal

•Detail oriented and good time management

•Bachelor's degree in business, sales or marketing. Advanced degree in

business management, marketing, planning or statistics desirable.

Typically requires a minimum of 3 to 5 years of marketing analytics

experience / CRM or similar experience.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .