Siemens Integrated Solutions Marketing Specialist - MR in Malvern, Pennsylvania
Integrated Solutions Marketing Specialist - MR
Job Family: Marketing
Division: Siemens Healthineers
Business Unit: Point of Care
Requisition Number: 226498
Primary Location: United States-Pennsylvania-Malvern
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 50%
Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.
With 45,000 employees Siemens Healthineers is one of the world’s largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers’ needs. So that more people can have a life that is longer, richer, and more filled with happiness.
For more information, please visit: http://www.usa.siemens.com/healthineers
The Integrated Solutions Marketing Specialist, MR will engage as part of a multi-modality focus with responsibility for defining and positioning the role of MR in the guidance of minimally invasive image therapy procedures. The Integrated Solutions Marketing Specialist, MR is responsible for providing a bridge between the AT and MR organizations to enhance the value proposition of our combined offering to the end users.
The specialist is responsible for developing a comprehensive understanding of the role of MR imaging in therapy procedures, including overlay of MR imaging data with fluoroscopy as well as the future of real-time MR guidance of interventional procedures. This knowledge will be translated into support of the sales organization in the form of sales collaterals, program and configuration support, customer interaction in strategic projects and KOL engagement.
The role includes interaction with the global team to define marketing and product requirements for the USA market.
· Understand the clinical benefits of intra-procedural acquisition of functional imaging during fluoro guided and open interventions.
· Work with the AT and MR organizations to develop messaging relative to the benefits of an integrated MR, surgery and angiography environment with a smooth intra-procedural transfer of the patient.
· Work with the global and USA AT marketing teams to develop marketing and training materials as well as support strategic projects.
· Perform the role of liaison with the MR business line to define product requirements for therapy related applications.
· Work with Key Opinion Leaders to document and publish best practices and breaking developments.
· Develop reference facilities to effectively highlight the benefits of Siemens technology.
· Serve as the subject matter expert for assigned products and disease states.
· Provide education to the organization in regard to the integration of MR technology in therapy.
Develop and maintain strategic relationships with key opinion leaders and advisors within the clinical community.
Help to design, coordinate and attend various trade shows and industry conferences.
Required Knowledge/Skills, Education, and Experience
A strongunderstanding the clinical care pathway in advanced therapies and how our imaging products are deployed, specifically MR and Angiography
Excellent writing skills with the ability to present complex ideas on paper and in presentations
Ability to think strategically and tactically, as well as the ability to influence the actions and decision making of others in a matrix organization
The ability to work in a collaborative manner across a multi-disciplinary team.
An in depth understanding of the medical capital equipment sales process.
The ability to communicate effectively verbally and in writing.
Bachelor’s degree in applied science, marketing, business, engineering or equivalent required
5+ years’ experience in Healthcare Marketing, Medical Device Marketing, Product Management or Business Development
Able to travel in excess of 50%
Preferred Knowledge/Skills, Education, and Experience
Advanced MS Office Skills
Knowledge of Siemens MR portfolio preferred
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.
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Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .