Siemens Midmarket Marketing Campaign Manager in Cypress, California

Midmarket Marketing Campaign Manager

Multiple Locations:Michigan, United States; Plano, Texas; Cypress, California; Milford, Ohio

Job Family: Marketing


English (US)

Job Description

Division: Digital Factory

Business Unit: Product Lifecycle Management-PLM

Requisition Number: 220836

Primary Location: United States-Michigan-

Other Locations: United States-Ohio-Milford, United States-California-Cypress, United States-Texas-Plano

Assignment Category: Full-time regular

Experience Level: Mid level

Education Required Level: Bachelor's Degree

Travel Required: 15%

Division Description:

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

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Job Description:

Siemens US Talent Acquisition

Siemens PLM Software is seeking a Midmarket Marketing Campaign Manager,

helping fuel Siemens PLM’s growth within the midmarket. As a member of

Siemens global marketing organization, you’ll be a key player within

our marketing team playing a critical role towards furthering growth in

a strategic market segment. In this role, you will drive the creation

of campaigns tailored to the needs ofmidmarket buyers, driving demand

for Siemens PLM Software solutions, often through our network of

channel partners. Success in this role involves three key elements:

(1) cultivating and applying a deep knowledge of customer buying

behaviors, preferences, and personas in the midmarket space; (2)

assisting Siemens PLM Software marketing campaign developers to utilize

marketing strategies and tactics that are demonstrably effective in

this space; (3) and providing data-driven feedback from campaign

execution results, tests, and original market surveys to maintain

continuous relevance in this dynamic market segment. High performing

individuals in this role will be self-starters, effective

communicators, and combine an innate feel for the needs of buyers in

this space with data-driven insights validating their behavior.


• Maintain database of market studies, competitive intelligence, and

primary research to discern areas of specific need or interest in

midmarket space within PLM, MOM, and ALM domains

• Assist campaign owners in developing midmarket specific campaign

briefs, identifying solutions, personas, and tactics uniquely

applicable to this market segment

• Advise campaign owners directly on messaging within campaigns,

ensuring all positioning is tailored to match key themes resonant with

midmarket buyers

• Ensure resulting campaign content is suitable forexecution within

marketing automation platformsemployed by our ecosystem of channel


• Report on effectiveness of midmarket campaigns and suggested tactics,

using analytics to determine continuous improvements


7-10 years overall Experience in marketing

3-4 years Midmarket campaigns in enterprise or cloud software

• Demonstrated history of success in marketing within midmarket space

in enterprise software or cloud technology domains, or within partner


• Extensive experience within PLM, MOM, ALM or other technical or

enterprise software domain highly preferred. Exposure to SaaS business

models is a plus.

• Extensive project experience with intercultural teams working

remotely, across multiple time zones, and in globally matrixed


• Ability to set high-level strategy but also work diligently to bring

vision to reality through day-to-day execution

• Excellent writing, editing, presentation, and communication skills

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at .