Siemens Marketing Specialist - Controls and Digitalization in Orlando, Florida

Marketing Specialist - Controls and Digitalization

Locations:Orlando, Florida

Job Family: Marketing


English (US)

Job Description

Division: Power Generation Services

Business Unit: Controls and Digitalization

Requisition Number: 212719

Primary Location: United States-Florida-Orlando

Assignment Category: Full-time regular

Experience Level: Mid level

Education Required Level: Bachelor's Degree

Travel Required: 15%

Division Description:

Power Generation Services (PS)

Siemens is the leading service partner for ensuring high reliability and optimal performance of rotating power equipment within the utility, oil & gas, and industrial processing industries worldwide – as well as for wind turbines. Siemens’ extensive national network of service technicians is able to quickly and comprehensively offer expert service to maximize the lifecycle of power generation equipment, helping to ensure reliability and prevent downtime.

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Job Description:

Marketing Manager – PS CD

Orlando, FL

Tasks and Responsibilities

  • Define and drive implementation of marketing strategy for portfolio elements of PS CD

  • Development of global marketing and sales support material with focus on (creative) transforming technical input into relevant, customer-value driven marketing content (“creative mind”).

  • Production and realization of marketing activities to introduce new offerings into the market, comprising e.g.:

  • Full responsibility for the development and creation of the positioning and the marketing content for several services and for modernization

  • Guiding, stearing and governing the execution of marketing communication measures, done by CC PS

  • Development of creative ideas and concepts, stand-alone or together with marketing agencies

  • Turn technical input into claims, messages, storylines, battlecards etc

  • Consulting and coaching of PS CD’s departments and sales employees with regard to marketing content and marketing strategies

  • Contribution to the preparation and execution of PS’ fairs, exhibits and customer events

  • Interfaces

  • CD: GTM, GOP, ST, CTP xyz

  • PS: CC

Ext PS: PD PA, partners


  • Bachelors Degree

  • 5+ years of relevant experience in Marketing experience

  • Strong capability to work as a part of a global team and to build up global networks

  • Proven capability to understand very technology based content and to transfer this into marketing content with a strong emphasis on creative writing capabilities

  • Openness and creativity with regard to new ways and new approaches in marketing in particular in the arena of Digitalization offerings

  • Ability to think yourself into the mind and needs of customers and of sales people in different cultures

  • Ability to manage a large number of smaller projects in complex matrix structures

  • Capability to convince people, facilitate discussions and engage other people in other parts of the world in creative processes

  • Long-term experience in working with marketing agencies (and marketing departments)

  • Several years of experience in non-strategic marketing in the B2B business, preferably in the automation sector (if not, in the power generation industry).

  • Proven track record in development and production of marketing content in English language and in the execution of marketing campaigns and projects in the B2B industry.

  • Preferably knowledgeable in the Siemens rules and guidelines for Communication

  • Expert in Powerpoint

  • Fluency in English, strong experience in copywriting, expressive writing style


Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

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