Siemens Marketing Specialist - Controls and Digitalization in Orlando, Florida
Marketing Specialist - Controls and Digitalization
Job Family: Marketing
Division: Power Generation Services
Business Unit: Controls and Digitalization
Requisition Number: 212719
Primary Location: United States-Florida-Orlando
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 15%
Power Generation Services (PS)
Siemens is the leading service partner for ensuring high reliability and optimal performance of rotating power equipment within the utility, oil & gas, and industrial processing industries worldwide – as well as for wind turbines. Siemens’ extensive national network of service technicians is able to quickly and comprehensively offer expert service to maximize the lifecycle of power generation equipment, helping to ensure reliability and prevent downtime.
For more information, please visit: http://www.siemens.com/businesses/us/en/power-generation-services.htm
Marketing Manager – PS CD
Tasks and Responsibilities
Define and drive implementation of marketing strategy for portfolio elements of PS CD
Development of global marketing and sales support material with focus on (creative) transforming technical input into relevant, customer-value driven marketing content (“creative mind”).
Production and realization of marketing activities to introduce new offerings into the market, comprising e.g.:
Full responsibility for the development and creation of the positioning and the marketing content for several services and for modernization
Guiding, stearing and governing the execution of marketing communication measures, done by CC PS
Development of creative ideas and concepts, stand-alone or together with marketing agencies
Turn technical input into claims, messages, storylines, battlecards etc
Consulting and coaching of PS CD’s departments and sales employees with regard to marketing content and marketing strategies
Contribution to the preparation and execution of PS’ fairs, exhibits and customer events
CD: GTM, GOP, ST, CTP xyz
Ext PS: PD PA, partners
5+ years of relevant experience in Marketing experience
Strong capability to work as a part of a global team and to build up global networks
Proven capability to understand very technology based content and to transfer this into marketing content with a strong emphasis on creative writing capabilities
Openness and creativity with regard to new ways and new approaches in marketing in particular in the arena of Digitalization offerings
Ability to think yourself into the mind and needs of customers and of sales people in different cultures
Ability to manage a large number of smaller projects in complex matrix structures
Capability to convince people, facilitate discussions and engage other people in other parts of the world in creative processes
Long-term experience in working with marketing agencies (and marketing departments)
Several years of experience in non-strategic marketing in the B2B business, preferably in the automation sector (if not, in the power generation industry).
Proven track record in development and production of marketing content in English language and in the execution of marketing campaigns and projects in the B2B industry.
Preferably knowledgeable in the Siemens rules and guidelines for Communication
Expert in Powerpoint
Fluency in English, strong experience in copywriting, expressive writing style
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .