Siemens Global Services Marketing Manager in Mountain View, California

Global Services Marketing Manager

Locations:Mountain View, California

Job Family: Marketing

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Job Description

Division: Siemens Healthineers

Business Unit: Services

Requisition Number: 200432

Assignment Category: Full-time regular

Experience Level: Mid level

Education Required Level: Bachelor's Degree

Travel Required: 50%

Division Description:

Siemens Healthineers is expanding beyond our traditional industry leading Radiology and Laboratory Diagnostics product business into solutions focused offering.This requires building a new portfolio of product related services, broadening enterprise services, building a digital health services offering and collaborating across Healthcare to become THE enabler of healthcare providers worldwide. Our new direction demands new ideas, new approaches and new people. To ensure this new strategy is a success, we are building up our Silicon Valley based Global Sales, Marketing and Communications team with the addition of a Global Marketing Manager. Considering these changes and the recent announcement of Siemens Healthineers moving to become publically list, now is the time to get involved in building a new business in the exciting and rapidly changing Healthcare landscape on a global scale. For the right candidate, this is the opportunity to become a key part of a dynamic & high energy start-up minded team within a successful market leading organization that is rapidly moving forward to strengthen its already strong business.

Job Description:

The global marketing manager responsibilities include the tasks and execution of the global services marketing strategy. The global marketing manager works in collaboration with the regional units and the Services headquarters to ensure the completion of global plans and enforcement of global programs in coordination with its associates. Create, design and enhance marketing plans and programs for expanding the Service business. Provides analytical and project back up to the regional units and interacts with the global business lines to develop and implement marketing programs adapted to local business conditions. Collaborate closely with Sales to create sales enablement capabilities globally for the Services organization.

Responsibilities include:

• Examining and analyzing the market conditions and competitor activities to formulate marketing plans, programs, and branding initiatives as needed by thevarious regions

• Administer and supervise development of plans, strategies and other tools. Supervising the costs, overseeing the launching plans and programs of new marketing strategies

• Analyzing and examining the present or current marketing and sales procedures and trends and looking for areas of the company that could be enhanced. Designing marketing methods and procedures that improve the sales output for the Services business.

• Formulate productive, inventive and constructive documents on the services of the company. Formulating the sales collateral with agreement to the policies, principles and regulations.

• Coordinate with sales leadership and executive management to define support initiatives to Drive Sales. Act as a liaison between Services Business Lines Marketing, Regions, Communications, and Global Services Marketing/Sales team.

• Responsible for global content creation, rolling out sales tools, and supporting prospect qualification. Help to facilitate and organize all Sales learning activities and onboarding content.

• Manage and deal with the organization's branding and positioning on a global scale. Expanding the business and reach of the company across the globe.

Professional Knowledge:

• Excellent verbal and electronic communication skills and a proven ability to communicate. Exceptional writing skills, and in particular, the ability to write in different styles to reflect the nature of the stakeholder, audience and message.

• Proven ability to research and benchmark best practices and to collect, analyze and employ data to guide decisions

• Experience in a sales or sales support role preferred, but, not a requirement.

• Experience supporting a global organization

• Direct experience in Marketing of Service Business is required

• Experience marketing in Healthcare and/or of Digital Ecosystems/Platforms are a strong plus.

• Demonstrates and applies comprehensive knowledge of field of specialization to the successful completion of complex assignments.

• Typically 5-10 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above.

General Requirements:

Job Family Responsibilities:

• Develop complex primary and secondary research to determine, customer expectations, market conditions, company image, effectiveness of marketing strategies, and customer satisfaction levels.

• Develop and analyze complex data on competitors and makes recommendations regarding portfolio performance, pricing, financing, sales, marketing and distribution.

• Develop complex market focused strategies and implement complex marketing programs, channel and pricing strategies to ensure the profit growth and expansion of company products/services.

• Develop strategic business plans to support market share objectives as well as implementation of complex marketing/sales tools.

Education:

• BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience. Certification may be required in some areas.

Knowledge and Experience:

• Demonstrates and applies comprehensive knowledge of field of specialization to the successful completion of complex assignments.

• Demonstrates advanced knowledge of concepts, practices, and procedures of particular area of specialization.

• Demonstrates significant knowledge of organization's business practices and issues faced and contributes to problem resolution of those issues.

• Typically 8-10 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above.

• Advanced degree MAY be substituted for experience, where applicable.

Direction of Others:

• Provide specialized guidance or support training of professional staff. Leadership qualities and role model qualities demonstrated.

Key Working Relationships:

• Primarily intra-organizational contacts with some external partner and customer contact.

General Requirements:

Job Family Responsibilities:

Leads the development of the most complex primary and secondary research to determine customer satisfaction levels, customer expectations, market conditions, company image and effectiveness of marketing strategies. Leads in analyzing the most complex data on competitors and makes recommendations regarding product performance, pricing, financing, sales, marketing and distribution. Leads in the development of the most complex market focused pricing strategies. Leads the development of the most complex marketing programs, channel, and pricing strategies to ensure the profit growth and expansion of company products/services. Leads the development of strategic and business plans to support market share objectives. Drives business development within assigned key accounts and/or markets. Leads the development and implementation of the most complex marketing sales tools.

Education:

BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience. Certification may be required in some areas.

Knowledge and Experience:

Demonstrates extensive knowledge in field of specialization or multiple disciplines to the successful completion of complex assignments. Successfully serves as point of authority and/or source of technical/scientific knowledge for area of expertise. Demonstrates comprehensive knowledge of organization's business practices and issues faced and contributes to problem resolution of those issues.Typically 10+ years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above. Advanced degree MAY be substituted for experience, where applicable.

Direction of Others:

Develops team members through mentoring and coaching in complex subjects.

Key Working Relationships:

Acts as advisor to top management and business partners on advanced technical matters. Represents the company as the primary external contact.

*LI-EAP

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/PayTransparencyNotice_JRFQA508c.pdf .