Siemens Women's Health Product Marketing Specialist in Malvern, Pennsylvania
Women's Health Product Marketing Specialist
Job Family: Marketing
Division: Siemens Healthineers
Business Unit: Business Administration
Requisition Number: 213875
Primary Location: United States-Pennsylvania-Malvern
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 40%
Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.
With 45,000 employees Siemens Healthineers is one of the world’s largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers’ needs. So that more people can have a life that is longer, richer, and more filled with happiness.
The objective of this role is the penetration of Breast Imaging market with Siemens’ Mammography (x-ray based) portfolio. This includes supporting a marketing strategy focused on increasing market share quarter over quarter. This will require involvement with all facets of the portfolio, including R&D, Solutions Implementation, Clinical Education, Field Service and Sale(s) Channels. In short, your efforts will serve as the conduit from the factory’s final design to the use of Siemens products in a working environment.
This position will report to the Business Manager for Women’s Heath within the X-ray Products (XP) Business Unit in the United States.
Participates in developing business plans and product introduction plans on a regional basis. Organizes the cross functional activities related to training, documentation, tools, sales, marketing, promotion, service and logistics/manufacturing.
Supervises the creation of pricing structures and price positions for products within area of responsibility, including ROI impact.
Provides input into the development of new products or to enhance existing products or product lines.
Provides semi-complex technical application assistance.
Evaluates and monitors product/solutions throughout all stages of Quality Cycle (proposal, definition, build, validation, production, end of enhancements, end of availability, end of support).
Independently performs important areas of standard professional level work that typically require processing and interpreting more complex, less clearly-defined issues.
Responsible for business plan design, and implementation of internal tools
Responsible of the strategic development and execution of all marketing programs for the Women’s Healthcare segment
Develops and executes regional product messages and/or creates new segment messaging as needed
Communicates KPIs and ROI for campaigns, programs and pricing to internal audiences
Establishes price positioning for all mammography products
Owns the customer life cycle, develops KOL relationships, and other
programs to deepen the relationship with customers
Drives the overall development of the Women’s Health sales channel.
Required Knowledge/Skills, Education, and Experience
BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience.
High proficiency in various computer programs, including Microsoft Office suite to produce business reports, spreadsheets, presentations and other softcopy deliverables.
5 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above. Advanced degree may be substituted for experience, where applicable.Experienced in healthcare business marketing, medical device preferred
Demonstrates significant knowledge of organization’s business practices and issues faced to the successful completion of complex assignments and problem resolution
Must be able to provide specialized guidance or train support and/or professional staff
Excellent written, presentation and oral communication skills
Strong intra-organizational and external contacts
Good understanding of capital equipment sales process
Strong business acumen, analytical and strategic thinking required
Capacity to manage cross functional initiatives
Must be able to travel 40% or more as required
Preferred Knowledge/Skills, Education, and Experience
Experience in healthcare, capital equipment sales, and/or marketing environments. Exposure to breast imaging (specifically clinical use or workflow optimization).
Technical expertise in hardware, software, or IT-related fields.
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .