Siemens Ultrasound Marketing Manager in Malvern, Pennsylvania
Ultrasound Marketing Manager
Job Family: Marketing
Division: Siemens Healthineers
Business Unit: Business Administration
Requisition Number: 200594
Assignment Category: Full-time regular
Experience Level: Mid level
Education Required Level: Bachelor's Degree
Travel Required: 50%
Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.
With 45,000 employees Siemens Healthineers is one of the world’s largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers’ needs. So that more people can have a life that is longer, richer, and more filled with happiness.
For more information, please visit: http://www.usa.siemens.com/healthineers
Position Overview :
The Marketing Manager is responsible for the all aspects of marketing of ultrasound products in the General Imaging USA market. This includes the analysis of the market and creation and execution of all direct-to-customer marketing programs for a defined segment. Using or adapting global product messages or creating new segment messaging as needed. It also includes communication regarding campaigns, programs and pricing to internal audiences. The role captures several other key aspects of marketing management including positioning for all ultrasound products sold into the target segment and for communicating USA customer product requirements back to the global manufacturing, to ensure products are developed for the USA customer.
The Marketing Manager will also own the customer lifecycle, develop programs and communicate to deepen the relationship with the customers, create additional sales opportunities for Service and Applications, manage budget for customer retention programs within the defined installed base space. Expected goals first year: Increase in Ultrasound sales in key markets - Professional and seamless representation of Siemens in all specified tradeshows within the given trade-show budget.
This role reports to the GI Segment Director, Ultrasound for Siemens Healthineers.
Developing and executing global product messages or creating new segment messaging as needed.
Working with Marcom to develop marketing campaigns to drive demand.
Communication regarding campaigns, programs and pricing to internal audiences
Positioning and pricing for a portfolio of products.
Owns the customer life cycle, develop programs and communicate to deepen the relationship with customers.
Manages the production of the required sales tools to support the direct and indirect sales channels.
Supports the sales field as needed with demand planning, product issue management and other key product management tasks.
Required Knowledge/Skills, Education, and Experience
A full understanding of successful project management and an ability to drive the completion of complex assignments.
An advanced knowledge of concepts, practices, and procedures of downstream marketing management.
An in depth understanding of the medical capital equipment sales process.
An understanding of how to drive demand in the capital equipment market.
The ability to handle objections by creating a persuasive argument to drive projects or influence customers.
The ability to communicate effectively verbally and in writing.
BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience.
High proficiency in various computer programs, including Microsoft Office suite toproduce business reports, spreadsheets, presentations and other softcopy deliverables.
Excellent written, presentation and oral communication skills.
Strong intra-organizational and external contacts.
Strong business acumen, analytical and strategic thinking required.
Capacity to manage cross functional initiatives.
Relentless customer focus.
Must be able to travel 40% or more as required.
Preferred Knowledge/Skills, Education, and Experience
Ultrasound clinical or sales background will be preferred.
Marketing experience in the healthcare business.
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/PayTransparencyNotice_JRFQA508c.pdf .